The Fashion Business Coach has been seen in;
THE FASHION MARKETING COURSE FOR BRANDS WANTING TO ATTRACT CUSTOMERS
Without spending all day on social media.
You've put your heart and soul into creating designs that you know deserve attention, but so far you're hearing nothing but crickets.
Leaving you frustrated and wondering, is it impossible for small brands to get noticed?
It's not that your designs are bad, or that people don't like them, it's just that marketing is tricky and you need a solid strategy to get visibility.
Maybe You Feel Like You've Tried it All?
✅ You've created content.
✅ Posted regularly to social media.
😔 But you've not been able to get consistent sales.
And you're feeling exhausted from an endless cycle of marketing work that hasn't resulted in customers.
You know you can't keep doing the same thing and expecting better results.
But you also don't know what to try next.
If that's you, I'm here to tell you I've been there too.....
And there is a way to break the cycle with a targeted customer centric approach that makes selling online fun, not draining.
IT'S NEVER BEEN EASY TO STAND OUT IN THE FASHION INDUSTRY, BUT THE BEST BRANDS KNOW A CUSTOMER CENTRIC APPROACH ATTRACTS BUYERS AND CREATES LOYALTY.
The reality is.....
CONSISTENT SALES DON'T COME FROM AN INSTAGRAM FOLLOWING
A lot of people come to me asking how they can grow their following....
But the real question is: How can I get customers to my business?
Instagram and other social media platforms are only a small piece of the puzzle.
You want to attract customers who buy, not just those who double tap.
And, to do that, you need a marketing AND sales strategy that centres around your specific target customer.
THE MISTAKE I MADE
Back in 2010 when I started my first fashion brand, I didn't have a clue what a marketing or sales strategy was! And if I'd known what I know now, I'd have saved a ton of time and stress.
When I first started my fashion brand, I felt like I was constantly chasing the sale. I was posting and blogging and on this endless content creation cycle. But I was getting nowhere fast. My comments and sales were like a ghost town.
I finally had enough when yet another week rolled by with me spent glued to my socials and making precisely ZERO sales.
I realised that the amount I posted didn't matter - I was posting a lot without results - so I must be lacking something else.
Eventually I realised, I'd just been reworking popular content, instead of speaking clearly to my own target customer's dreams and desires.
And this is a problem I've seen time and time again since when helping clients - they jump on viral trends without considering 'does my audience even care about this'?
Sure, most people love a viral dog video - but does it inspire them to purchase? No.
This is one of my products with Made in Chelsea Star Caggie Dunlop during the FHM awards show
When I focused on marketing and sales methods tailored to my target customer, I got....
* The exposure I was dreaming of
* Features in media like Vogue Diaries and Look Magazine
* My products on celebs and guests at Buckingham Palace garden parties
* Most importantly; customers came to me.
* Including wholesale buyers at international boutiques
Introducing
THE FASHION MARKETING COURSE
Create a fashion marketing strategy that brings customers to you.
Without spending hours on social media
The Fashion Marketing Course is perfect for clothing and accessory brands who;
✅ Want to spend more time on designing their products than promoting them
✅ Have tried to wing it so far.....and realised that things just aren't working.
✅ Want to avoid all the trial and error (and the stress and waste of money that comes with it) and follow a proven program.
✅ Are selling fashion products; this course has helped designers specialising in everything from high-end couture to swimwear, childrenswear, activewear, sustainable fashion, casualwear, accessories and everything in-between!
BY THE END OF THE COURSE YOU'LL BE ABLE TO;
The course is carefully designed in stages and broken down into 17+ actionable video trainings, so that any entrepreneur, no matter how new they are to fashion marketing, can get results.
ATTRACT CUSTOMERS
You're a busy entrepreneur - you shouldn't have to be spending all day chasing after new customers! I'll show you how to implement my signature A.C.E.S customer attraction method so you can have ideal customers knocking on your virtual door!
TRANSITION INTO BUYERS
You can't just ask for the sale - just like you wouldn't ask someone to marry you on the first date! You need to build a relationship first. In the course we'll cover ways to increase the amount of browsers who convert to buyers.
SAVE TIME
Marketing your fashion brand should be fun - not a huge drain on your time and energy! In the course, I'll show you how you can automate parts of your marketing to save time, plus how to create content ideas that actually work, quickly and easily - don't ever feel stuck for what to post!
LEARN THE NEXT BEST STEP FOR YOUR DIGITAL MARKETING
I'll guide you through creating your own marketing strategy and provide you with a step-by-step plan to follow. You can use the worksheets provided to confidently tailor your content to your unique brand and customer for best results.
THIS IS HOW THE A.C.E.S CUSTOMER ATTRACTION METHOD WORKS
My signature method has stood the test of time (13 years and counting!). It's core fashion marketing and sales fundamentals that can survive algorithm changes, recessions and pandemics. In the course I'll show you how you can easily implement it in your fashion business, step-by-step.
90% of brands I see are only doing doing 'C' - creating content - and are missing 3 vital steps;
First, we need to get specific with who EXACTLY we're trying to attract. When creating a target customer most people think about things like age, but it's much more important to get into the customer's head and understand what they want!
Next, we need stop jumping on viral trends and instead create the kind of content our audience is looking for - don't worry, it's a lot easier to do than it sounds!
Encouraging engagement is the single most important thing you can do in your marketing. Getting your audience talking to you helps massively with sales AND visibility.
The algorithm LOVES engagement and will show your content to more people if you've got a high engagement rate.
If you’ve followed the first 3 steps, the selling process becomes sooooo much easier, dare I say, fun?
There’s also sales strategies that you can add to your website and sales process to increase orders, customer loyalty and repeat sales.
WITH THE A.C.E.S CUSTOMER ATTRACTION METHOD
✅ Create scroll stopping content that speaks to your ideal customer.
✅ Create engagement to build trust in your brand {and trust = sales}
✅ Create a sales-strategy-packed website that gets people excited to buy
✅ Send nurture emails that build customer loyalty and keep people coming back for more.
POSTING RANDOMLY TO SOCIAL MEDIA
❌ Jumping on viral trends that don't relate to our customer or products
❌ Focussing all the attention on social media and not building up sales systems
❌ Building a following only on social, which leaves you open to visibility nosedives when the algorithm changes.
❌ Focussing on new customers rather than building relationships with raving fans who keep coming back for more
HERE'S WHAT ONE NEW FASHION ENTREPRENEUR SAID ABOUT THE COURSE;
WHAT'S INSIDE THE COURSE?
As well as the 17+ video trainings, you'll also get workbooks, cheat sheets and templates to help accelerate your learning.....and results!
Course content includes;
THE A.C.E.S METHOD
I'll dive deeper into the A.C.E.S method and explain why it's such a powerful tool for your business. Plus, throughout the course I'll show you how to implement it, step by step.
FOUNDATIONS
We'll get things started off on the right foot, by getting really specific about who our brand is for and who we want to sell to; skipping this step is one of the biggest mistakes I see brands make and I want you to avoid that.
CREATING CONTENT
We'll learn about the power of content marketing and my method for coming up with ideas of what to post, so you never feel stuck with content creation again!
We have a graphic design lesson which shows you how you can create amazing graphics and videos quickly using free software.
Plus, how you can create your own posting schedule without the overwhelm!
ATTRACTING CUSTOMERS
There's a lot of different marketing methods available and I'll give an introduction to 9 free marketing methods and 9 paid options.
I'll explain how to confidently choose the best one for you, plus, we'll go into detail on my 3 favourite free methods to make sure you know how to get set up and attracting customers.
ENGAGING WITH CUSTOMERS
Making people aware of your brand is one thing, but you need to be engaging with them too, as this is one of the most important metrics for making sales (and for getting visibility on social media too, as the algorithms LOVE engagement!).
We'll cover what specifically engagement is and how you can do it effectively, even if you're an introvert.
SELLING
In order to sell to customers, there's things you actively need to be doing, in your marketing and on your website, in order for people to hit that buy button!
We'll make sure that you're priming your website to make the most possible sales.
MARKETING ON AUTOPILOT
Automation is such a big part of my business - and it should be for yours too. You can get so much more done in less time by automating parts of your marketing and I want to show you how you can do it in your business. And don't worry; it's not super techy and it doesn't require custom code!
IMPROVING YOUR MARKETING
Over time, it becomes a lot easier to market your business because you have past feedback from customers and data too. I'll show you how to use this to your advantage and continue to improve and find more new customers.
This is one of the most important lessons in the course as it'll help you to hugely accelerate your growth.
PLUS; YOUR DOWNLOADS
As well as the video content, you'll also get downloads to help with your learning and encourage you to take action; and get those all important results!
Here's just a few of the resources included;
CONTENT PLANNING WORKBOOK
EASY INSTAGRAM REELS IDEAS
LINE SHEET TEMPLATE
EMAIL MARKETING SCRIPTS
CUSTOMER PROFILE WORKBOOK
PINTEREST CHECKLIST
+ MORE!
IS THE FASHION MARKETING COURSE REALLY FOR YOU?
You may be wondering whether it would be worth it.
But think of it this way.
You can get started on a step-by-step guide to creating marketing that works for you and you brand, for just £77 (approx US$97) on the 6-pay payment plan.
How much is one sale worth to you?
If you're worried about making sales for your new collection....
Or if you feel like you've tried everything to make sales and don't know what to try next....
I'd love to help you!
With this course, you can take my proven step-by-step action plan and away you go!
WHAT MEMBERS ARE SAYING;
HERE'S WHAT MEMBERS SAID ON MY FEEDBACK FORM;
BEHIND THE SCENES VIDEO
Click below to watch the video and see exactly what you'll be getting access to when you join >>>
WITH THIS FASHION MARKETING COURSE YOU'LL LEARN HOW TO ATTRACT CUSTOMERS WITH;
✅ 17+ actionable videos that take you through your marketing and sales strategy
✅ Workbooks, cheat sheets and templates to support your learning so you can see results faster
✅ An action plan to keep you moving forward
✅ Updated marketing lessons showing you exactly what's working in 2024
✅ The confidence and training you need to get customers for your brand
Get started today for £77 (approx US$97) on the 6-pay payment plan.
WHO IS THE FASHION BUSINESS COACH?
Hi, I'm Vicki 👋
I started my own fashion business years ago and really struggled at the beginning, so I can relate to those feeling overwhelmed, because I've been there. But, I overcame the struggles and now I'm showing you how you can too!
Even though I started my fashion company with a tiny budget and little experience, I grew it to a label that had loyal and happy customers worldwide, was stocked in shops on 4 continents and was featured in the Vogue diaries and other media.
I love helping other startups to do the same and fulfil their dream of having their own fashion brand.
I have 20 years experience in fashion and I worked within the industry for 12 years - on both my own brand and big name brands too - before branching out and creating The Fashion Business Coach in 2016.
I help small and startup fashion brands to make consistent sales with my ACES customer attraction method - even if they don’t have any experience in fashion….
And I’d love to help you help you get consistent customers for your brand too!
The fashion BUSINESS COACH helped to launch brands including;
WHAT CLIENTS SAID ABOUT THE FASHION BUSINESS COACH;
Brand owners LOVE my realistic approach to the fashion industry. No wishing, dreaming or fluff. Just action steps. And that’s exactly why this course is so powerful.
It's not binge watching Netflix, it's watching, learning and taking action so you can get customers.
If you’re serious about getting sales and making a success of your fashion brand, I recommend doubling down on your marketing and sales strategy.
Investing in FASHION MARKETING STRATEGY can help you TO SEE CONSISTENT SALES AND CREATE RAVING FANS OF YOUR BRAND WHO WANT MORE
YOU'LL LEARN HOW TO;
✅ Create a marketing plan that works for you and your customer.
✅ Attract buyers to your business; not just people who will hit like but never buy from you.
✅ Save time by using automation, so you're attracting new customers in your sleep!
✅ Implement the ACES strategy; the missing link that will help you not only attract customers, but keep them coming back.
WITH THIS FASHION MARKETING COURSE YOU'LL LEARN HOW TO ATTRACT CUSTOMERS WITH;
✅ 17+ actionable videos that take you through your marketing and sales strategy
✅ Workbooks, cheat sheets and templates to support your learning and accelerate your results
✅ An action plan to keep you moving forward
✅ Updated marketing lessons showing you exactly what's working in 2024
✅ The confidence and training you need to get customers for your brand
Get started today for £77 (approx US$97) on the 6-pay payment plan.
So, if you...
Are feeling in the dark about what's working in fashion marketing
Are getting frustrated with your lack of customers and sales
Don't know what to try next and need an action plan to follow
It’s time attract clients not chase them.
FREQUENTLY ASKED QUESTIONS
Isn't it impossible to get your brand seen for free these days?
I get asked this ALL.THE.TIME and the answer is no! Here's proof from my brand, where I've increased my engagement by 70% and website traffic by 28% in the 30 days, with ZERO AD SPEND 👇
Don't see your question here? No problem! For more help or to see if the course is right for you, you can send an email to contact@thefashionbusinesscoach.com and I'll be happy to get back to you.
Do I need experience in fashion marketing?
Absolutely not! If you already have some experience that’s a bonus, but I’ve specifically designed the programme so that you don’t have to have any existing industry knowledge. The videos explain step-by-step and the downloads will help you to understand the entire process.
How is this course different to others?
This is specifically for the fashion industry; not generic marketing information that's not suitable for the very competitive fashion world. Plus, it's designed for people who have a small (or non-existent) team and marketing budget, the strategies don't require a big team or budget and you don't need lots of industry connections!
What materials are available for those with accessibility needs?
All videos have the options to turn on auto generated captions and you can increase or decrease the speed of the video to suit your needs.
Additionally, most videos have presentations or click-by-click tutorials that you can follow.
I want to make the course as accessible as possible, so if there's something else that would be helpful for you, please feel free to get in touch and ask.
Can I pay in USD$
Yes, if you choose for the pay in full option it is possible to pay in USD$. Please email contact@thefashionbusinesscoach.com and I can set this up for you.
When will I get access to the content?
The confirmation page has a direct link to the course content, so you'll be up and running within seconds of submitting payment!
How does the payment plan work?
Your first payment will be due the day you sign up. From there, you will automatically be billed every month on the day that you enrolled for 5 additional months.
Please note, the additional payments are not optional and it's not possible to cancel.
I'm a brand new startup, is this the right course for me?
Yes, in fact I encourage brands to start marketing as early as they can, so even if you don't have products yet, you'll still get a lot from this course.
Keep in mind though, this course doesn't teach you how to manufacture products. If you're wanting to learn that too, The Fashion Startup Online Course would be a better fit.
I'm Not From England, Does That Matter?
Not at all! We've got members in the course from 5 different continents, so wherever you are - it doesn't matter! The steps for creating a successful fashion brand aren't reliant upon your location, so wherever you are in the world, there's a way to make your brand happen.
How long does the course take?
The course has around 15hrs of video content which you'll get access to immediately when you join (literally on the confirmation page!). You won't need to watch all of the content initially as I recommend you choose just 1 marketing method to begin with - I'll go through all of this in the course!
The course is completely self directed and you can work at your own pace.
Can't I just Google this stuff?
Google is great. I honestly do not know what I would do without it, it's an incredible hub of knowledge and information. But that’s just it. Google will be able to give you a ton of information – even too much information – about marketing a business. But Google cannot teach you; it cannot give you specific action steps or a proven formula to follow.
I already have a business and have made some sales. Is this course suitable for me?
If you've not made the sales that you wanted to or are finding it hard to attract customers who buy, then I think you'll get a lot of value from this course. Plus, you'll also learn how to save time with automation and analyse your marketing so you can improve on it.
What are the terms and conditions?
You can find the full terms on the payment page before purchasing. This outlines things like; any content is for the purchaser only, the files or videos cannot be shared, copied or distributed in any way. Please note that by purchasing this course, you agree to the terms and conditions. Click here to view.
THE TIME IS NOW
Your business is waiting for you to take the next step.
Let me help you to market and promote your brand successfully so you can see more customers and sales coming into your business!
WITH THIS FASHION MARKETING COURSE YOU'LL LEARN HOW TO ATTRACT CUSTOMERS WITH;
✅ 17+ actionable videos that take you through your marketing strategy
✅ Workbook, cheat sheets and templates to support your learning and help you to see results faster.
✅ An action plan to keep you moving forward
✅ Updated marketing lessons showing you exactly what's working in 2024
✅ The confidence and training you need to get customers for your brand
Get started today for £77 (approx US$97) on the 6-pay payment plan.
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